Search
Engine Success
OK! So your Web site is built. You've found the ideal Web host. You're convinced that your content is good and your products or material will interest your targeted audience. The big question is, how do I reach my potential audience? One of the most common ways would be to submit your Web site to a number of search engines so that people can find you when looking for the type of content that you offer. Additionally an advertising campaign of some type might be deemed appropriate. We'll get into the advertising aspects of web promotion on another page, for now lets look into the idea of search engines more thoroughly. It is interesting to note that only 16% of all the web pages submitted for registration to Internet search engines are successfully registered or indexed. Of that meager 16% more than 95% of business web sites that are indexed by the search engines are listed outside of the top 30 of searches returned for popular keywords for their business category. The bottom line is that your site is virtually invisible to potential customers searching the Web for your products. Well what can we do about that you ask? A number of things actually. Although search engines analyze pages and sites in many different ways, it is possible to take certain steps which should help to insure a much greater level of success. There are also a number of professional services which will analyze your Web site and assist you in the construction of "search engine compatible" Web pages.
The best way to get your site listed on a search engine is to submit your site directly to the search engine, usually through the 'add URL' section on the search engine home page. A search engine robot will then visit your site and index your pages. Search engines are programmed to examine the pages of a site and record specific information in a way that will permit easy retrieval of relevant pages when asked to do so during a search.
Before making your submission be certain that your site is fully prepared. Many sites are rejected by search engines because the developer has not followed some important guidelines in the construction of the site. It is common to insert far too many keywords in an attempt to influence or manipulate the search engines. This tactic is referred to as "spamming". Such tactics often result in penalizing you or even banning the site entirely. With this LINK you can utilize our META tag builder. The META tag builder can help you to configure your TITLE and META tags in a way that should be compatible with the majority of search engines.
Below you will find a number of links providing a variety of information on how to properly prepare your Web site. It is probably safe to say that if you are serious about achieving good results on most popular search engines, then you will need to acquire a rather detailed knowledge of how they work. The following are some of the most basic guidelines which should be followed.
TITLE Tag - use around six words, do not use your company name unless it is a 'branded' name, use keywords at the start of the Tag and do not repeat them.
META Keywords Tag - focus on popular keywords and use the most popular at the start of the Tag. Avoid word repetition unless offering synonyms. Exercise caution when offering plurals and upper/lower case variations. Avoid using superfluous words that do not appear on the page. 12 to 14 words is average and most effective.
META Description Tag - Use 16 words max. in most cases and avoid word repetition. Use keywords but don't use key phrases or strings of words that appear in exactly the same combination in other tags.
ALT-IMAGE attributes - name your images using single instances of keywords.
Heading Tags - use them to encase headline text or bullet points.
Body Text - use at least 250 words and make use of keywords positioned in the body text. Try to start the first sentence of the first paragraph with a keyword and repeat the word one more time in the paragraph. Use the keyword/phrase around three other times on the page.
Once all is said and done you must also remember to be patient. It can take anywhere from 2 days to 5 months for your site to appear in the selected search engine. Be prepared to wait a bit. If you have done your work well, your efforts will pay off.
Check out our
META Tag Builder
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"ebay.com"
policy and advice on keyword usage.
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Very useful tool: Keyword
Extractor from
"Anolog"
|
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"Serious
Profits Connection" has some very sound advice on keyword
usage
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